About Us
How we can help you?
Informa Financial has been servicing clients in the Canadian Marketplace for over 25 years. Our goal is create peace of mind by providing quality service with sound, consistent advice. We believe that each company’s benefit plan, or an individual’s insurance needs are as unique as a fingerprint. We’re committed to building customizable, flexible benefit solutions that address the corporate and cultural needs for today’s workplace environment.
As your Advisor, we strive to assist you in analyzing your coverage, calculating the critical components and pinpointing any challenges within your plan. We are committed to working with our clients throughout the entire duration of a benefit program, from consulting and plan design, to implementation and continuous support.
Our team
Senior Partner & Founder
Cliff Pipke
As Founder of Informa Financial & Insurance Services, Cliff has over 25 years experience in the financial services industry. He has vast experience in providing life & disability insurance, employee benefits, critical illness insurance, group retirement and executive insurance solutions. Over that time, he has learned to combine his creative abilities with his technical knowledge, bringing forth excellent business solutions for both individual and group needs.
Partner
Dane Christianson
After having worked alongside a Financial Planner, Dane joined the Informa team in 2016, and became partner in 2023. Dane’s educational background includes a diploma from the British Columbia Institute of Technology in Financial Planning as well as a degree from UBC in Urban Studies with a minor in Environmental Sustainability.
Our History
Informa Financial was founded by Cliff Pipke with the mission of helping families and small business owners meet their insurance needs. As the firm’s client base grew, Informa partnered with the Chambers Plan—a not-for-profit insurance carrier tailored to small and medium-sized businesses. This relationship proved pivotal, as the Chambers Plan has become Canada’s largest employee benefits provider, insuring over 32,000 businesses nationwide. For decades, Informa has helped companies find stability in their benefits through this unique pooled model, making them a trusted partner for organizations, including members of the Greater Vancouver Board of Trade.
Today, Informa has grown into a specialized brokerage with expertise in employee and executive benefits, group retirement, life insurance, and living benefits. The firm has embraced innovation through strategic partnerships with Payworks payroll and Collage HR, integrating technology to streamline payroll, HR, and benefits management for clients. In 2023, Cliff welcomed Dane Christianson as partner, expanding the firm’s reach into the Vancouver tech and startup ecosystem. This focus was reinforced by Informa’s corporate partnership with Launch Academy, one of Canada’s premier incubators and accelerators.
With a forward-looking approach, Informa positions benefits plans as more than financial protection—they are a reflection of company culture and values. By combining deep industry expertise with strong partnerships, Informa continues to lead in creating tailored solutions that support the physical and mental well-being of employees, while empowering businesses to attract and retain top talent in an increasingly competitive landscape.
Highlights
As a partner at Informa Financial and co-publisher of Innovate Vancouver, Dane Christianson plays an active role in connecting Vancouver’s thriving startup and tech ecosystem. His work highlights the city’s resilience, collaboration, and leadership in industries like AI, life sciences, and IoT, while showcasing the innovators shaping its future. Through his perspective, Dane emphasizes the importance of community, relationships, and forward-thinking ideas in driving Vancouver’s growth on the global stage.
Our Partners